LS:N Global

Project:

LS:N Global is a trend forecasting company based in London that offers an online subscription-only website to help brands across the lifestyle sector gain insight into what consumers are thinking and doing.

Vietnam Tribe Report: Young Luxurians
For their recent Luxury Report, LS:N Global explored Vietnam’s new luxury consumer and commissioned NOI Pictures to shoot a case study in Hanoi of young Vietnamese entrepreneur, Linh Ha Nguyen. At 29 she runs a food and beverage company in addition to franchising five Cong Caphe outlets in Hanoi and co-running creative agency 8AM Studio. Photographer Sébastien Löffler took on the assignment, capturing a series of portraits of Linh in her home, and showcasing elements of her consumer habits to give a taste of her lifestyle.