PSI – The Contraception Choice

Photographer:

Francis Roux

Client:

PSI (Population Services International)

Creative Direction:

Sébastien Löffler

Concepts:

PSI Vietnam

Producer:

Tran Ngoc Lan

Post-Production:

NOI Pictures

Project

NOI Pictures produced 3 key visuals to show young Vietnamese women that contraception methods can help them live a better life by avoiding having children too young.

As the target viewers are located across the whole country (Nation-wide campaign) we had to scout for locations that could depict a ‘generic Vietnam’ and not any location in particular.