PSI – HIV Testing Campaign

Client:

PSI Vietnam

Photographer:

Francis Roux

Creative Director:

Sébastien Löffler

Production:

NOI Pictures

Location:

Hanoi

Project:

NOI Pictures was assigned to create 3 key-visuals to encourage a target population within Vietnam, people who inject with drugs (PIWD), to take action and test themselves to live a better life and to prevent the spread of HIV/AIDS in Vietnam. From drafting the concepts to organizing casting and final post-production and layout, everything was made in-house by NOI Pictures.