Midway Metals factory

Photographers:

Francois Carlet-Soulages
Francis Roux (aerial)

Client:

Midway Metals

Agency:

Crunchy Frog

Project:

NOI Pictures teamed up with branding company Crunchy Frog to create new photos to support the new brand positioning and identity system for manufacturing client Midway Metals. The images would be used primarily in Midway Metal’s new brochure and on their newly designed website. The main challenge was shooting in a format which would work for their new website layout including banner images but with the clear creative brief from Crunchy Frog and their support throughout the shoot, it was easy to plan ahead to make sure the images, shot by photographer Francois Carlet-Soulages would fit the ratios.
View the Midway Metals website here