PSI – Hypertension in Vietnam Campaign

Category
Advertising
Photographer:

Matthew Dakin

 

Client:

PSI (Population Services International)

Creative Direction:

Sébastien Löffler

Concepts:

PSI Vietnam

Producer:

Tran Ngoc Lan

Post-Production:

NOI Pictures

 

Project

Produce 3 Key Visuals as a call to action regarding barriers to hypertension care 
among low-income men 40+ in Vietnam.

As the target viewers are located across the whole country (Nation-wide campaign) we had to scout for locations that could depict a ‘generic Vietnam’ and not any location in particular. The goal was to depict life in the countryside of Vietnam.