PSI – Hypertension in Vietnam Campaign
Category
AdvertisingCreative Direction:
Concepts:
PSI Vietnam
Producer:
Tran Ngoc Lan
Post-Production:
NOI Pictures
Project
Produce 3 Key Visuals as a call to action regarding barriers to hypertension care among low-income men 40+ in Vietnam.
As the target viewers are located across the whole country (Nation-wide campaign) we had to scout for locations that could depict a ‘generic Vietnam’ and not any location in particular. The goal was to depict life in the countryside of Vietnam.
