MB Ageas Life – Do Something Amazing


Tim Gerard Barker


MB Ageas Life

Creative Direction:

Sébastien Löffler

Photographer Assistant & Casting Photographer :

Vu Bao Khanh


Tran Ngoc Lan

Hair & MakeUp:

Minh Phuong


Mai Dieu Vy


NOI Pictures



Tim Gerard Barker created a series of lifestyle images for life insurance company MB Ageas Life (MBAL). The goal was to capture visuals to illustrate the 5 key product families for the launch of the brand new joint venture between Ageas, Muang Thai Life and Military Bank, together forming MBAL.

The project began with extensive casting and scouting sessions to find the best talents and locations to convey the core messages of MBAL and during the pre-production and concept research the project was divided into two stages: the initial lifestyle series which was shot in various locations around Hanoi, and then the shoot for 5 key visuals for billboards and advertising purposes. The resulting images were achieved by the great collaborative efforts of an exceptional team.